Managing the Brand


Shannon Johnson
Creative Director

Athletics Marketing

Jason Baum
Senior Associate Athletic Director


We lead the creative direction and execution of the Creighton brand.

We accomplish this through:

  • Creative Services: We produce print, digital and multimedia collateral to support University communication and marketing needs.
  • Photography: Our services include coverage for a variety of events, campus and student life, formal portraits and more.
  • Video Production: Our visual services primarily support student recruitment, donor relations, presidential strategies and promotional efforts.
  • Paid Media: We manage the University's external vendors, including advertising and media agencies.

Advertising Policy

Advertising Policy

The University has several policies related to communication, marketing and public relations that Creighton community members are required to follow, such as:

  • 2.1.18 Advertising: All advertising placed by the University must be approved by University Communications and Marketing.

All advertising for the University, its schools and colleges, and its departments must comply with the Creighton University Brand Standards and be approved by University Communications and Marketing prior to submission to media.

Licensing Rights

Licensing Rights

The Creighton University logo is registered with the U.S. Patent Office. Those wishing to use Creighton’s logo must contact us to obtain permission. Use of these symbols for commercial purposes is prohibited without express consent from Creighton University.

Approved use of University graphics may include related licensing fees. Vendors seeking a license should contact Licensed Resource Group (LRG). Reproduction of any athletics logos or wordmarks without the approval of Creighton University Athletics and LRG is prohibited. Creation of any apparel or goods using the Creighton University Athletics logos or wordmarks must be conducted through an LRG licensed vendor. View a full list of licensed vendors.

All trademarked or registered symbols must carry the proper trademark (™) or registration (®) symbols. Alterations to or variations from the official University seal, logos, crest and graphic symbols are prohibited.

Brand Management Resources