Su and Obonyo Awarded at American Marketing Association Conference

Qiuli Su, PhD, assistant professor of marketing and management, and Tirimba Obonyo, PhD, associate professor of economics and finance, both in the Heider College of Business, had their paper titled "Prior Outcomes and Subsequent Risk-Taking: Evidence from New York City Taxi Rides” (previously titled "Recency Bias and Fraud: Evidence from New York City Taxi Rides") selected for the Best in Track Paper award for the Marketing Research and Analytics track of the 2024 American Marketing Association Summer Academic Conference.

The conference took place Aug. 16-18 in Boston, Mass.